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  North Texas SAS® Users' Group

The North Texas SAS® Users' Group (NoTSUG) brings together professionals of various disciplines connected by the use of SAS in their daily activities. Individuals interested in learning about the latest concepts, trends and technologies in the wonderful world of transforming data into business solutions should join. NoTSUG provides an open environment of information exchange, problem-solving and a forum for enhanced application development in support of the data analysis framework.

NoTSUG Second Quarter 2017 Meeting will be held on Friday April 21, 2017 from 1:30 pm to 4:00 pm at:-,
5445 Legacy Drive, Suite 100
Plano, TX 75024
Telephone: (214)613-4444

Speaker: Chris Hill - Targetbase
Topic: Measuring Consumer Engagement using Factor Analysis and Clustering. A unique spin on Factor Analysis and Cluster Analysis to measure multi-channel, longitudinal engagement to descriptively conceptualize WHERE, WHEN, HOW and HOW MUCH a consumer is engaging with a brand and its Customer Relationship Management (CRM) Program. The focus of this session will be to connect the analytic techniques to the language of the business with the purpose of better understanding consumer behavior patterns.

Speaker: Yumin Chen - Targetbase
Topic: SAS Adaptivereg Procedure and Multivariate Adaptive Regression Splines(MARS) . The multivariate adaptive regression splines algorithm is a predictive modeling algorithm that combines nonparametric variable transformations with recursive partitioning scheme. It does not assume parametric model forms and does not require speci?cation of knot values for constructing regression spline terms. Instead, it constructs spline basis functions in an adaptive way by automatically selecting appropriate knot values for different variables and obtains reduced models by applying model selection techniques. SAS Adaptivereg procedure (available after STAT 13.1) implements the algorithm. PROC ADAPTIVEREG supports models with classi?cation variables. PROC ADAPTIVEREG also extends the method to data with response variables that are distributed in the exponential family. The procedure can take advantage of multicore processors to distribute the computation to multiple threads.

Speaker: Mark Wood, Abhay Joshi and Joey Yi – Targetbase
Topic: Binary Classification Model Support Tools

Networking with fellow SAS professionals
Pizza and drinks provided by
** Please remember to bring the annual dues of $20.00 cash or check**
Remember to park in a visitor space.

Meetings are held quarterly at different locations in North Dallas. Annual membership dues are $20 per year. If you would like to join NoTSUG, please make check payable to "NOTSUG" and send it to the address below. To obtain more details:-
Download the Membership Form

NoTSUG Membership
2300 Tom Miller Street
Austin, TX 78723

Sponsors. Be a donating sponsor ! The first 15 donations of at least $150.00 will have their organization logo linked to their website.

Our Sponsors  
Matrix Resources Inc.    DBSI Corporation    sMU Department of Statistical Science   

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CK Dimensions LLC